AI writing on the levelpartner.ai platform is built into the places your team already writes: emails, workflow SMS messages, social posts and blog articles. You give it a brief and it returns a draft inside the editor you are using. The useful question is not whether AI can write, it is how to keep everything your firm publishes sounding like one company. This guide covers where AI writing appears on the platform and how to set up a house style that every draft follows.
Where AI writing appears on the platform
You will find AI drafting in several places, each suited to a different job:
- Email builder in Marketing, for campaigns and templates, through the Content AI button on a text block.
- Email and SMS actions inside workflows, through Write with AI, for automated messages.
- The social planner, for post captions across your connected accounts.
- The blog editor in Sites, for long-form articles, through the Ask AI panel.
Because it all runs in one platform, a single style note and set of approved facts can feed every draft. That is the main advantage over separate writing tools.
The problem AI writing creates in a growing firm
When everyone in a 60-person company drafts with AI independently, the output drifts. Sales emails sound breezy. The website sounds corporate. Social posts sound like a different firm again. Clients notice the inconsistency even if they cannot name it.
The fix is not to ban AI writing. It is to give it one brief for the whole company: who you are, who you write for, what you never say and the facts that must be stated the same way every time.
Before you start
- A one-page house style note: tone, sentence length, banned words, spelling convention.
- A short approved-facts list: services, locations, how a first meeting works, what you never promise.
- Three examples of writing you consider good, from any channel.
- Agreement on who signs off public content such as web pages and campaign emails.
- Access to the parts of the platform each team uses: Marketing, Sites, Conversations.
How to set it up
- Go to Marketing > Emails > Email Campaigns and click Create Campaign.
- In the Email Builder, drag in or edit a Text Block.
- Click the Content AI button above the text editor.
- Choose a context from the Select Context dropdown.
- Enter a Content Title and a short Content Description.
- Select a Writing tone and the Number of Variations.
- Click Generate.
- Click Copy next to the variation you want, then Continue.
Choosing what to write with AI
Some writing gains a lot from AI: routine emails, social captions, first drafts of articles, alternative headlines. Some gains little: anything that depends on your firm's specific experience, such as case narratives, proposals and opinion pieces. AI does not know what your firm learned last year. It produces plausible general text, which is fine for routine work and weak for anything meant to show expertise.
Suppose the firm writes about 20 client emails a day, 12 social posts a month, two articles and a monthly newsletter. If AI drafting halved the time on emails and social posts, that is where most of the saving would come from. Articles would still take most of a day each, because the substance comes from the consultants.
How much time it takes
The style note and facts list take about half a day to write properly. Training the teams takes an hour. After that, the weekly cost is small: someone reviewing a few published pieces each month. AI writing saves time from the first day if people use the style note; it creates rework if they do not.
Most teams accept the first draft. The first draft is the most generic one. Ask for a shorter version, then a version without the opening sentence, then edit. Two quick revisions usually beat a long prompt.
When not to use AI writing
Do not use it for legal text, policies or contracts. Do not publish AI-drafted articles without a subject expert adding real substance, because thin generated content does your search visibility no favours. For editing copy you already have rather than drafting new copy, see AI writing editor. For email-specific drafting, see the AI email writer, and for long-form articles the AI blog writer.
Troubleshooting
Drafts ignore the house style. The style note is not in the prompt. Paste it in, or keep it short enough that writers include it every time.
Facts are wrong or invented. The AI fills gaps with plausible guesses. Give it the facts in the prompt and check every number and name before publishing.
Everything sounds the same. The prompts are identical. Vary the brief by purpose and audience, and remove stock phrases from drafts.
Social posts are too long. Ask for a maximum character count suited to the network, and draft each network separately.
Frequently asked questions
Is AI writing included in the licence?
The feature is included. AI content usage is billed as used, so heavy use adds a small running cost. There is no separate writing subscription.
Who owns the content AI writes?
Your firm publishes it and is responsible for it. Treat AI drafts as you would a junior colleague's first draft: useful, and always checked before it goes out.
Can AI write in British and American English?
Yes. State which spelling and conventions you want in your style note. If you serve clients in more than one market, decide one convention for public content and stick to it.
Can it write in our brand voice?
It gets close when you give it a clear style note and good examples. It cannot invent a voice you have not written down. For the content side of client communication, our guide to AI content writer goes further.