What AI usage costs
Every AI feature is available on the licence. What the AI actually does is billed by use: the tokens a chat agent reads and writes, the minutes a voice agent talks, the words and images it creates.
> Write a follow-up email for a prospect who missed the call
Which AI features are metered, and which are not
AI chat agents
Website chat and message replies, billed by the tokens the AI model reads and writes. A short reply costs a fraction of a cent.
AI content
Drafted emails, posts and page copy, billed per 1,000 words, and images per image.
Voice AI
Phone calls the AI answers or makes, billed by the minute.
Messages AI sends
When an AI agent replies by SMS or WhatsApp, the message is billed like any other.
A number to answer on
A voice agent needs a phone number. Numbers are billed per number per month.
Usage is billed as you use it, at the rates below, with no minimum and no commitment. Rates are in euros; carriers set different prices by country, so messages and calls are listed per market.
| AI service | Rate | Note |
|---|---|---|
| Voice AI agent | €0.080 per minute | Engine and standard voice; the AI model's tokens and the call minutes are added. |
| AI chat agent replies (GPT-5 mini) | €0.33 per million input tokens | Output tokens €2.67 per million. |
| AI chat agent replies (GPT-5) | €1.67 per million input tokens | Output tokens €13.33 per million. |
| AI content, text | €0.13 per 1,000 words | |
| AI content, image | €0.084 per image | |
| AI review replies | €0.013 per reply sent | |
| AI workflow actions | €0.013 per run | Decision, intent detection, summary and translation steps. |
| Messages AI agents send by SMS | from €0.010 per segment | By country, see usage |
| Messages AI agents send by WhatsApp | from €0.0048 per message | By country, see usage |
What a token is
A token is a small piece of text, roughly part of a word, that AI models read and write. Longer drafts and longer conversations use more tokens. Usage appears on your bill line by line, with no minimum.
See add-ons and usage and pricing, or read about AI content and AI phone answering.
How to control what AI usage costs
Ask for the length you need
A three-line follow-up uses a fraction of the tokens of a full article. Set the length in the prompt.
Let chat do the talking
A chat reply costs a fraction of a voice minute. Route first replies through the AI chat agent and save voice for callers who ring.
Keep voice calls focused
Give the voice agent a clear job, such as answering and booking, so calls end once the job is done.
Check the bill monthly
AI usage appears on your bill line by line, so a draft or call volume that runs higher than expected is easy to spot.