AI Sales Coach: turn booked calls into closed clients
AI Sales Coach is a coaching programme for teams who book calls but struggle to convert them. Every call is recorded, transcribed and scored by AI against the rubric your best calls follow, and a weekly strategy session turns the scores into a better pitch.
CloserSo that is the full package. Any questions?
ProspectThat makes sense. Send me something and I will look at it.
AI scorecardBudget asked: yes. Next step agreed: no. Pricing section rushed.
Better calls, more closed deals, in good company.
- Universal
- 3SA Estate
- Telenor
- Avida Estate
- Capitol Records
- Fluent Finance Abroad
- SVT
- Benedictsson & Partners
- LYKO
- Lovett & Associates
- Bambora
- Madison Taylor
- Lernia
- Megapixel Group
- ALLTID
- Havenly Living
- Sture Hof
- Westwood International
- Östersunds Kommun
- Zenith Mode
Your calendar is full. Your close rate is not.
This programme is for teams who have outgrown plain outreach. The meetings are happening and people turn up, but too few calls turn into cash collected, and nobody can say exactly where the pitch breaks down.
AI Sales Coach audits, scores and rebuilds your sales conversations. AI reads every call so you do not have to guess, the scorecards show where each closer drifts from what works, and a weekly session fixes one thing at a time.
Good show-up, weak conversion
Prospects attend the call, then go quiet after the proposal.
Nobody listens back
Calls are not recorded or reviewed, so the same mistakes repeat.
Every closer has their own pitch
There is a script, but each person tells the story differently.
Messaging by gut feel
Outreach copy changes on instinct, with no test to say what works.
Every call scored on the moments that decide the sale.
- Opening and agenda
- Discovery questions
- Pain in their words
- Budget and timing
- Pitch order
- Handling pricing
- Objections
- Next step agreed
Booked is not closed.
Score every call.
Fix one thing a week.
A coaching programme built on what your calls actually say
Six parts, each aimed at the gap between a booked call and a signed client.
AI call recording and scoring
Every call is recorded, transcribed and scored against your winning rubric, so you see which calls went well and why without listening to every one.
Pitch scorecards
Objective scorecards show how closely each closer follows the pitch, section by section, so coaching is about the evidence and not opinion.
Message testing
Your outreach copy is tested version against version, so each change to your messaging is kept or dropped on the reply rate it actually gets.
Weekly strategy session
A one-to-one session every week to review call scores, agree the one change that matters most and adjust the pipeline.
Priority support
Direct, priority access when something in the pipeline or a call needs attention before the next weekly session.
For teams that already book calls
Coaching works on calls you already have: once the calendar fills, it makes sure those calls convert.
- Recorded and transcribed by AI
- Scored against your winning rubric
- Flagged pricing section rushed, no next step
- Weekly reviewed in the strategy session
How a coaching week runs
The same four steps every week, so each change is measured before the next one starts.
Calls are recorded
Every sales call is recorded and transcribed, so nothing depends on someone taking notes or remembering what was said.
AI scores each one
Each call is scored against the rubric built from your winning calls, section by section, with the weak moments flagged.
One change agreed
In the weekly strategy session the scores are reviewed and one change is chosen: a question to add, a section to shorten, a close to try.
Next week proves it
The following week's scores show whether the change held, and whether it moved calls closer to a signed client.
Before and after AI sales coaching
Coaching by feel
- Calls disappear when they end
- Feedback depends on who sat in
- Every closer pitches their own way
- Messaging changes on instinct
Coaching on evidence
- Every call recorded, transcribed and scored
- Scorecards anyone can read
- One pitch, measured section by section
- Message tests decide what stays
The difference is that you stop guessing where the pitch breaks down.
If you are booking calls but not closing them, the problem is in the call. Score it.
Where coaching fits with the platform
Calls, pipelines and reporting sit on the same record, so the coaching sees the whole deal.
Who it is for
Teams with a healthy show-up rate who are booking calls but struggling to convert them.
Agencies
Agencies whose pitch meetings fill the diary but whose proposals stall before signature.
Consultants
Consultants whose discovery calls go well but rarely turn into a signed engagement.
Mortgage brokers
Brokers whose first appointments are booked but too few become applications.
Real estate
Agents whose valuations are booked but too few become signed instructions.
What clients say
Great service that has significantly increased efficiency across our B2B portfolio.
Thrilled with the outstanding sales and marketing expertise, as well as the exceptional support and availability provided to 3SA Estate. I can warmly recommend working with the Lp team.
This is something new and riveting. Focus is on the user and not the technology. This solution is future-proof and it will only get better with time. Highly recommend.
Great experience working with Christian and his team, we use Lp for several of our portfolio companies.
Questions buyers ask
What is AI Sales Coach?
A coaching programme for sales teams who book calls but struggle to convert them. It combines AI call recording, transcription and scoring with pitch scorecards, message testing, a weekly strategy session and priority support.
How does AI call scoring work?
Each call is recorded and transcribed, then scored against a rubric built from what your winning calls do: the questions asked, the order of the pitch, how pricing is handled and whether a next step is agreed.
Who is the programme for?
Teams with a healthy show-up rate whose calls are not turning into cash collected. If you are not yet booking enough calls, start with business automation, so every enquiry is answered and followed up.
Do we need a steady flow of calls first?
Yes. Coaching needs a steady flow of calls to work on. Tell us where your calls come from on the application and we will say honestly whether it fits.
Do prospects need to know the call is recorded?
Yes. Recording consent rules differ from country to country, and from one US state to the next, so the safe habit is to say at the start of every call that it is recorded for training. The call scripts include that line.
Does scoring replace a sales manager?
No. Scoring tells the manager which calls to listen to and what to coach. The decision about what to change, and the conversation with the closer, stay with people.
How do I join?
Apply using the form on this page. We look at how many calls you book and where they stall, then confirm on a call whether the programme is right for you and what it costs.
Apply for the programme
Tell us about your team and your calls. We will reply within one working day to arrange a short call about fit.
Apply for the programme
Thank you. Your request is in.
Someone will reply by email within one working day with a time for the call.
Stop guessing where the pitch breaks down
Score every call, fix one thing a week and turn booked calls into closed clients.