levelpartner.ai
ROI calculator

ROI calculator: what your lost leads are worth

See how much revenue you leave on the table each month through missed calls, slow replies and leads that go cold. The figure is worked out from your own numbers, not anyone else's results.

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Plain arithmetic on your figures. No benchmark, no uplift.
In good company

Do the maths, then see who has already done it.

  • Universal
  • 3SA Estate
  • Telenor
  • Avida Estate
  • Capitol Records
  • Fluent Finance Abroad
  • SVT
  • Benedictsson & Partners
  • LYKO
  • Lovett & Associates
  • Bambora
  • Madison Taylor
  • Lernia
  • Megapixel Group
  • ALLTID
  • Havenly Living
  • Sture Hof
  • Westwood International
  • Östersunds Kommun
  • Zenith Mode
Your current numbers

The four numbers that decide your return

Every service business turns enquiries into revenue the same way. You need four numbers: your monthly leads, your lead-to-meeting rate, your meeting-to-close rate and your average client value. Multiply them together and you have the revenue your pipeline produces today.

The return on fixing the pipeline is the revenue it currently loses. The calculator below splits your lead-to-meeting rate into its three real steps (does the enquiry get a reply, does the reply become a conversation, does the conversation book a meeting) so you can see where the leak is, then values it at your own meeting-to-close rate and client value.

Where leads leak

See where your leads leak before you fix anything.

  • Missed calls
  • After-hours enquiries
  • Slow first replies
  • No second follow-up
  • Quotes left quiet
  • No-shows not rebooked
  • Leads never asked for a meeting

Leads in. Meetings booked.

Clients won.

The gap is revenue.

What happens to a lead

Respond to leads in seconds, recover missed calls, follow up automatically

This is what changes the first number in the calculator: every enquiry gets a reply at once, on the channel it came in on, and nothing waits for someone to be free.

Instant lead response

  • Trigger

    Form or ad lead

    Website form, ad form or portal email

  • Trigger

    Message or missed call

    Chat, social, WhatsApp or phone

  1. Enquiry captured

    Every channel lands in one contact record with its source, so nothing sits in a personal inbox.

    Instant

  2. Find the contact

    Match on email or phone

    • New contactNot in the CRM yet

      1. First reply sent

        A personal reply goes out on the channel the enquiry came in on, with a link to book.

        Under 60 seconds

      2. Wait for an answer

        Up to 2 minutes

      3. Intent read

        AI reads the message and labels what the person wants, so the right follow-up starts.

        Seconds
        • Ready to talkWants a call or a time

          1. Call-back within 5 minutes

            The owner is connected to the lead

          2. Owner alerted

            The person responsible gets the enquiry, the history and the next step on their phone.

            Instant

          3. Deal opened

            A deal is created in the pipeline with its source, so the enquiry is tracked to the outcome.

            Instant
          4. Done
        • Just lookingNo time yet

          1. Moved to nurture

            Useful follow-up on a rhythm

          2. End
    • Existing clientAlready in the CRM

      1. Sent to their account owner

        With the full history attached

      2. Owner notified

        By text and in the app

      3. End
  1. Missed call from a new number, no voicemail leftnew
  2. Text back sent from the business numbersent
  3. Caller replies: wants a quote for next month
  4. Contact created with source: phone
  5. AI agent offers two meeting times
  6. Thursday 10:00 chosen, invite sentbooked
  7. Owner alerted, deal opened in the pipelinedone

Illustration of a typical missed call turned into a booked meeting.

The price of doing nothing

Calculate your growth potential

Enter your monthly leads, the share you reply to, reach and book, your meeting-to-close rate and your average client value. The result is your own arithmetic.

Your pipeline
In your currency.

Based on the figures you entered

Enquiries that never get a reply, per month20
Replied to but never a real conversation, per month32
First-year revenue at stake each month€6,000 to €22,000

This is your own arithmetic on the figures you entered, not a result levelpartner.ai has produced for anyone.

How this is calculated

value of a booked meeting = your close rate × first-year value

low estimate: enquiries with no reply × your conversation rate × your booking rate × value of a meeting

high estimate: the low estimate + enquiries replied to without a conversation × your booking rate × value of a meeting

The low figure counts only enquiries nobody replied to. The high figure adds enquiries that got a reply but never became a conversation. Not every one of them was winnable.

Worked example. 100 enquiries, 80% replied to, 60% of those reach a conversation, 40% of conversations book, 25% of meetings close at 5,000: 20 enquiries get no reply and 32 never reach a conversation, roughly 6,000 to 22,000 of first-year revenue at stake each month.

What it does

What closes the gap

Three changes move the numbers in the calculator, and all three run on one platform licence.

Responding to leads in seconds

AI chat and SMS agents reply to every enquiry the moment it arrives, qualify it and offer a time.

AI chat and SMS agents

Recovering missed calls

An AI voice agent answers when nobody can, and a missed call gets a text back straight away.

AI phone answering

Automating follow-ups

Workflows follow up every quote and every quiet lead on time, so the conversation share stops depending on memory.

Workflows

A quiet-lead follow-up, as it reads
  1. When a lead has replied once and then gone quiet
  2. Then send a short text asking if they still want a time
  3. If there is no answer in two days, follow up by email
  4. Else offer a booking link and alert the owner
  5. Always log each message on the contact record
The method

How the calculator works

Plain arithmetic on the figures you enter. No benchmark, no uplift and no promise.

Your lead-to-meeting rate is the product of three shares: enquiries that get any reply, replies that become a real conversation, and conversations that book a meeting. Your meeting-to-close rate times your average client value gives the value of one booked meeting.

The low estimate counts only the enquiries nobody replied to, valued at the conversation, booking and close rates you already achieve. The high estimate adds the enquiries that got a reply but never became a conversation. Not every one of them was winnable, which is why the result is a range rather than a single number.

What the calculator does not do is assume a result or add an uplift on top of your figures. The only honest number is the one your own pipeline produces. To check the effect of faster replies, change the reply share and watch the range move.

Before you enter anything

How to pull your four numbers in ten minutes

  1. Pick one ordinary month

    Not your best and not your worst. Holiday months and launch months distort every rate.

  2. Count enquiries from every channel

    Website forms, chat, calls, emails, portal leads and direct messages. Missed calls count too.

  3. Mark what happened to each one

    Did it get a reply, become a conversation, book a meeting? A spreadsheet with three columns is enough.

  4. Use the client value you bank

    The average first-year revenue of a new client, not the hoped-for lifetime value.

FAQ

Questions buyers ask

What does the ROI calculator measure?

It values the enquiries your pipeline loses before a meeting is booked, at your own meeting-to-close rate and average client value. The result is a monthly range of first-year revenue at stake.

Why does it ask for three rates instead of one lead-to-meeting rate?

Because a single lead-to-meeting rate hides where the leak is. Splitting it into reply, conversation and booking shows whether you lose leads by not answering, by not engaging, or by not asking for the meeting.

Does the result predict what levelpartner.ai will deliver?

No. It is your own arithmetic on the figures you entered, not a result we have produced for anyone. It shows the size of the gap, not a promise about closing it.

Which figures should I use?

Use one recent, ordinary month from your CRM or inbox: enquiries received, how many got a reply, how many became a conversation, how many booked, and how many of those became clients. If you do not track one of them, that is the first thing to fix.

What if I do not track some of these numbers?

Then the calculator has already found the first problem. Enter your best estimate, then set up the platform so every enquiry, reply and booking is recorded on one contact record and the next month's figures are real.

Is my data stored when I use the calculator?

No. The arithmetic runs in your browser, and the calculator does not save or send the figures you enter.

What does it cost to close the gap?

The platform licence is €7,512 a year with 30 hours of onboarding included. Usage is billed as used. See pricing for the full breakdown.

Claim this revenue

Bring your numbers to a 45-minute strategy call and leave with the two or three changes that would close the gap first.

Book a strategy callSee pricingBuy the licence