If you want to know how to build a funnel website, the short answer is this: build a normal multi-page site for people who are browsing, then give every page one route into a single conversion path. A brochure site lets visitors wander and leave. A funnel website keeps the navigation a buyer expects but makes sure each page ends in the same next step, whether that is a booked call, a quote request or a download. This article covers how to plan that structure and build it in the Sites area of the levelpartner.ai platform.
Funnel versus website: why you need both
A funnel is a short, linear path with no exits. A website is a set of pages with a menu, built for people who arrive with questions. Established firms need the website because buyers check you before they talk to you. They need the funnel because a site without a path produces visits, not enquiries.
When you create a website funnel, you are joining the two. The service pages, case pages and about page stay. What changes is that every one of them points to the same conversion path, and that path is built like a funnel: few distractions, one form, an instant response.
Before you start
- A sitemap on paper: home, one page per service, about, contact, and the conversion path.
- The domain you will use, with access to its DNS records.
- Your brand colours, logo files and Montserrat or your own type choice set as the site font.
- A form and calendar already built, so the conversion path has something to connect to.
- Copy for each page. Writing in the builder is slower and produces weaker pages.
How to set it up
- Go to Sites, open Websites and click + New Website.
- Choose From Blank, name the site and click Create.
- Click Add New Page for the home page and each service.
- Add a Navigation Menu element in a full width top section.
- Drag a prebuilt Footer into a section at the bottom.
- End every page with a button to the conversion funnel.
- Click the SEO icon and edit each page title and description.
- Go to Sites, open Funnels and click New Funnel.
- Build the funnel with a form, a booking and a confirmation step.
- Open the website Settings tab and select a domain.
- Click Save, then Publish every page.
How to make a funnel website that still ranks
Funnel pages are usually thin by design. That is fine for the conversion path, which you do not need ranking. The website pages are different. They carry your search traffic, so each one needs real text: what the service is, who it suits, how you deliver it, and the questions buyers ask.
Keep one topic per page. A services page that tries to rank for four different things ranks for none of them. The guide to a landing page creator covers when a standalone page is better than a site page for paid traffic.
Suppose a site has 14 pages and a contact form that emails one inbox. A new structure might keep 9 pages, each ending in a button to a two-step path: a short fact-find form, then a booking with the next available adviser. Enquiries would land as contacts with their source page recorded. Within a few weeks the team could see which service page produces the most bookings.
What it replaces and what it costs in time
The funnel website replaces a separate site builder, a form tool and a booking tool, each with its own login and its own copy of the lead. With everything in one place, the lead record shows which page the visitor came from and what they did next.
Plan two to four days for a site of eight to twelve pages if the copy is written. Ongoing time is low: an hour a month to update content and check that every button still points where it should.
Putting a different form on every page. You end up with eight forms, eight sets of field mappings and eight places a lead can get lost. Use one conversion path and link to it from everywhere.
When a funnel website is the wrong choice
If you sell one product to one audience through paid traffic, a full website adds work without adding conversions. A short funnel with a strong page will do the job. If you need a large content library with hundreds of articles, plan the blog structure first and make sure the site can carry it. For a version focused only on selling, see how to create a sales funnel website.
Troubleshooting
The domain shows the funnel instead of the site. Both are assigned to the root path. Open the domain settings, assign the website to the root and give the funnel its own path.
Buttons open the old contact page. Links copied from a previous design still point to the old URL. Search each page for the old path and replace it with the first funnel step.
Pages look wrong on mobile. Sections built at desktop width often have fixed sizes. Switch the builder to the mobile view and adjust spacing and font sizes there.
Search engines still show old page titles. Titles update only after a page is recrawled. Check that each page has its own title in settings, then request indexing in your search console.
Frequently asked questions
How do I create a funnel website without a developer?
The site and funnel builders are drag-and-drop, so a marketing or operations lead can build both. A developer helps only if you need custom code, such as a tool embedded from another system. Most firms of this size build and maintain the site in-house.
Should the funnel sit on a subdomain?
It can, but it does not have to. Putting the funnel on a path of your main domain keeps everything under one address, which is simpler for visitors and for reporting. A subdomain makes sense if a separate team owns the funnels.
Can I move my existing site into the platform?
Yes, page by page. Rebuild the pages, keep the same paths where you can, and redirect any path that changes so existing search rankings carry over. Our guide on how to build a funnel covers the conversion path itself in more detail.
How many calls to action should one page have?
One action, repeated. You can show the same button in the header, mid-page and at the end, but it should always lead to the same place. Competing asks split attention and lower the number of people who take any of them. The lead funnel guide explains how to choose that single ask.