Insurance CRM for agencies and brokers
Quotes go out and are followed up once, renewals are reviewed only when the premium jumps, and the household with one policy never hears about the other three. An insurance CRM built for agencies replies to every quote request at once, follows up until the policy binds, starts renewal reviews months ahead and asks about the rest of the account. Your agency management system keeps the policies.
For agencies and brokers with 10 to 250 staff- Quote request forms
- Purchased internet leads
- Client referrals
- Expiry dates on prospects
- Mortgage brokers and estate agents
- Car dealers
- Business networking
- Renewals
- Cross-sell to monoline clients
- Google Business Profile
Most agency revenue is won or lost in the follow-up
An agency lives on three conversations: the new quote, the renewal and the cross-sell. All three depend on someone following up at the right moment, and in most agencies that someone is a producer or account manager with a full desk. The pattern is familiar. A quote is emailed, there is one call, and then the prospect binds with whoever called last. Purchased leads are worked hard for a day and then left.
Renewals have the same gap. Commercial accounts need marketing to carriers months before expiry, and personal lines clients only hear from the agency when the premium rises, which is exactly when they start shopping. Cross-selling is the cheapest growth there is, yet producers hesitate to ask about other policies at renewal because the client is already unhappy about price.
The tools do not help much. The agency management system holds the policy, commissions and accounting and is built for service, not sales. Sales tools bolted on beside it add another login and another copy of the client, and keeping the data clean takes effort nobody has time for. So the follow-up lives in Outlook flags and sticky notes.
Quotes get one follow-up
A quote is sent, one call is made, and the prospect binds elsewhere a week later.
Bought leads are worked for a day
Internet leads get a burst of calls and then nothing, though most are still shopping.
Renewals start too late
The review happens when the premium jumps, by which time the client has started shopping.
Monoline clients stay monoline
Nobody asks about home, umbrella or business cover, so another agency writes it.
Every quote followed up.
Every renewal reviewed early.
Every account rounded out.
Quoted, not bound, is not the end of the conversation
The platform keeps every quoted prospect, expiry date and monoline household on the right track, and tells a producer when someone is ready to talk.
Long-term nurture and reactivation
- Trigger
Starts when
A quote is not bound, a prospect gives you their current expiry date, or a client holds only one policy
Placed on the right track
Quoted not bound, expiry date, renewal review or cross-sell, each with its own timing.
InstantUseful messages on a rhythm
Short emails and texts that help, timed to their expiry or review date, not a weekly blast.
Every 2 weeksReplies and clicks watched
Opens, replies and booked calls are logged on the contact record.
Ongoing- EngagedOpened, clicked or replied
Producer alerted
A producer gets a task and the history when a prospect is ready, or sixty days before an expiry.
Same dayCall-back booked
On the owner's calendar
- Done
- Quiet for 90 daysNo engagement
Old quotes reactivated
Prospects quoted last year are contacted again before their next renewal.
QuarterlyReplies routed to the owner
With the history attached
- End
- EngagedOpened, clicked or replied
- Home and auto quoted, prospect stays with current carriernew
- Expiry date saved, moved to the expiry track
- Ninety days before expiry: short email offering a fresh quotesent
- Prospect opens twice, producer gets a task
- Prospect books a review call from the linkbooked
- Quote bound, umbrella cross-sell track starteddone
Illustration of a typical prospect quoted one year and won the next.
What chasing quotes and renewals by hand costs
Put in your own figures. The result is your arithmetic, not a promise, and it counts time only, not the policies follow-up would win.
Based on the figures you entered
This is your own arithmetic on the figures you entered, not a result levelpartner.ai has produced for anyone.
How this is calculated
weekly hours = people × hours each
annual cost = weekly hours × loaded hourly cost × 52
value returned = annual cost × the share you estimate could be automated
Every input is yours. The automatable share is an estimate, which is why the result is a range.
Worked example. Three people spending six hours a week each at a loaded 35 an hour: 18 hours and about 32,760 a year. If 40 to 70 in 100 of those hours can be automated, that is 7 to 13 hours a week back, worth roughly 13,100 to 22,930 a year.
What an insurance CRM needs to do for an agency
Your agency management system runs policies, endorsements, commissions and accounting. These six parts of the platform run the selling and retention around it.
Instant replies to quote requests
Quote forms, purchased leads and missed calls get a reply in seconds from your agency number. An AI agent asks the first questions and offers a call with a licensed agent. Run it in suggestion mode, where it drafts and a person sends, until you trust it.
A sales pipeline by line of business
Separate pipelines for personal lines, commercial lines and life and health, with stages for quoting, quoted, following up and bound. A stale rule flags any quote that has not moved for the days you set, and round-robin spreads new leads across producers.
Renewal and expiry workflows
Store expiry dates on each contact and start the right sequence at the right distance from it: a review invitation for commercial accounts, a check-in for personal lines, a fresh quote offer for prospects. Contacts without a date get nothing, so the import matters.
Two-way text from the agency number
Clients answer texts faster than email. Two-way SMS and WhatsApp sit on the contact record next to every call and email, and contacts who opt out are respected automatically. US agencies register their texting numbers with the carriers first.
An AI receptionist for busy days
An AI voice agent answers when the office is busy or closed, takes the details for a quote or a service request, and books a call or routes it to the right person. It never binds cover or gives coverage advice. Every call keeps a recording, transcript and summary.
Reporting producers trust
See quotes, follow-ups and bound policies by producer, line and lead source, so you know which purchased leads and referral partners are worth paying for. Commission accounting stays in your agency management system.
- When a commercial policy is 120 days from expiry
- Then send the renewal questionnaire and a review booking link
- If nothing back in ten days, task the account manager to call
- Else tell the account manager the exposures are updated
- Always log every message on the contact
What follow-up looks like across the agency
Each line has its own rhythm. You build each one as a separate track on the same contact record.
Commercial lines: start the renewal early
Import expiry dates from your agency management system. A date-based workflow books a renewal review with the client months ahead, sends the renewal questionnaire and tells the account manager when it is back, so marketing to carriers starts with current exposures, not last year's.
Personal lines: answer quote requests at once
An AI agent replies to a quote request in seconds, asks the first rating questions and offers a call with a licensed agent. Quoting and coverage advice stay with your licensed staff.
Life and health: follow up for months
Life decisions take time. A slow nurture track keeps in touch after the first conversation and flags the agent when a prospect opens, replies or books.
Every line: review calls people book
A renewal or annual review link with your team's real availability, plus reminders, so reviews happen without phone tag.
After a claim or a bind: ask for the review
When a claim is handled well or a policy binds, ask for a Google review and draft replies for approval.
From sales add-ons and sticky notes to one system
A typical agency runs selling across a sales add-on, a texting tool, an email platform, a dialler, a booking link and Outlook flags. The agency management system and your comparative rater stay exactly where they are. The platform runs the selling and retention around them.
The usual agency stack
- Quote follow-up that depends on who remembers
- Expiry dates on prospects kept in a spreadsheet
- Texting, email, booking and reviews in separate tools
- Lead source reports nobody trusts
One platform
- Follow-up tracks that run until the policy binds or the prospect says no
- Expiry dates that start the right sequence on time
- Text, email, booking and reviews on one licence
- Bound policies traced back to their lead source
One licence with unlimited users, so CSRs and new producers add no seat fee, and no long contract tied to a per-seat count.
One licence, no tiers
Every feature is available on one licence, with no tiers to climb and no per-seat fees. Usage is billed as used, including WhatsApp, premium workflow steps, local listings sync and AI; implementation and custom work are priced separately and agreed before any work starts.
levelpartner.ai
€7,512
a year, the platform licence
- Every feature is available on one licence, with no tiers
- Unlimited users and unlimited contacts, no per-seat fee
- 30 hours of onboarding included, plus a 30-day check-in after launch
- Implementation beyond the included hours at €85 an hour, scoped and approved first
- Custom builds quoted to scope
- Usage billed as used: email, SMS, calls, WhatsApp, AI, premium workflow steps and local listings sync, at published rates
Guides worth reading first
Lead nurturing: how it works and how to set it up
Keep in touch with leads who are not ready yet. Build lead nurturing as one workflow with a clear entry rule, paced helpful emails and an exit when they reply.
Sales follow up: how it works and how to set it up
The personal half of sales follow up: a dated task for every touch and a library of tested snippets each salesperson adapts so it never reads like a template.
SMS marketing best practices for growing companies
SMS marketing best practices that keep carriers delivering and customers reading for years, and how to build each one into the platform as a guardrail.
The same platform, written for other professional firms: financial advisers, accounting and tax firms and law firms. Marketing and creative agencies have their own page. Or see every industry we write for.
Questions buyers ask
What is the best CRM for insurance agents?
The one that follows up for you: instant replies to quote requests, follow-up until a quote binds, renewal sequences started from expiry dates and cross-sell prompts for monoline clients. It should sit beside your agency management system, which keeps the policy and commission records.
What is the difference between an insurance CRM and an agency management system?
The agency management system is the system of record for policies, endorsements, commissions and accounting. An insurance CRM runs sales and retention: leads, quotes, follow-up, renewals and marketing. Most agencies need both. The platform is the second one.
Can it follow up on purchased internet leads?
Yes. New leads get a reply in seconds, are spread across producers by round-robin, and go on a follow-up track that keeps going after the first day. Every message and call is logged, and you can see which lead vendors produce bound policies.
Is texting insurance clients and leads allowed?
Often, with the right consent. In the US, automated marketing texts and calls need prior express written consent under the TCPA, and the UK has PECR. Your state or national insurance rules may add more. The platform records opt-ins and honours opt-outs, but you are responsible for collecting consent correctly.
Does it work for commercial lines, not just personal lines?
Yes. Commercial work benefits most from renewal workflows: a review booked months before expiry, a renewal questionnaire collected through a form, and the account manager told when updated exposures are in. Stages and timings are yours to set per line.
What does an insurance CRM cost on this platform?
The licence is €7,512 a year with unlimited users and 30 hours of onboarding included. Implementation beyond that is €85 an hour, agreed before any hours are billed. SMS is from €0.010 a segment and other usage is billed as used at the published rates.
Find where your agency loses policies
Bring last quarter's quotes and next quarter's renewals. On the call we trace where business slipped and tell you plainly which fix would pay first.
Book a strategy call
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Follow up every quote, renewal and account
An insurance CRM that keeps every quoted prospect, expiry date and monoline client moving, beside your agency management system.